No one enjoys a sales pitch. They can smell a pitch coming at them from a mile away. And usually they run as fast as they are able. No one wants to be pitched a business with a hard sell. It shows you have little regard for their space and time.
As an alternative to going immediately to a sales pitch try the “un-sales” pitch. It involves educating the consumer, giving information and creating buzz. When you first start talking to someone it should be your goal to get to know the person, ask them about their business or what their goals are of starting a business, get them engaged and talking to learn what’s important to them. You intend to build a relationship that will bring more referrals, instead of one quick sale or turning them off so they leave feeling pressured.
People tend to be quick to walk away from a home networking business. Approaching people with a hard sale either through warm or cold leads, can actually lead to no sign ups. The point of network marketing is to brand yourself as a lead and to develop strong relationships with people. If you provide a website that is full of helpful information instead of putting up content that is just trying to get someone to join your business, the more likely they will keep coming back to your site and they will eventually ask to join your business without ever asking them to.
“How To” articles are the best content to add to your site. People love reading “How To’s” and it will bring them back time and time again. They will start to follow your articles and become permanent fixtures on your site. You also want to try to get people to interact with you and a great way to do that is by letting people post comments about your information. It’s also very important to respond to each and every comment to start building the relationship with that person.
Providing useful content or training material will show people how you have been able to build a strong business and they will see that if they follow you they can achieve the same thing. They will have many questions as to how it all works, what they get out of it, how much work they will have to put into it and how much money they can make. There are many questions and concerns people are going to have and it’s your job to answer them without adding any pressure. Another concern is they may not have a lot of training. They do not think they have enough friends or contacts. If your articles can show them how to simply do it and be successful, you will have a believer.
You can make a lot of money in a home business and the more repeat visitors you have on your website, the better chance you will have at building a large and well educated down line.
Carin Davis is the editor and webmaster of Carin Davis’s Home Business Training Secrets. A site dedicated to the development and training for Network Marketers and Home Business Owners.
Tags: home business help, home business sales pitch, how to build relationships for a home business, how to make money online, how to start home business, make money on the internet, mlm business strategies, network marketing help
